A survey report by YouGov.com states that 79% of the US adult population on the internet reads customer reviews before making a purchase or visiting a business. This sheds light on how positive reviews can encourage prospective buyers to engage with your business. On the other side of the spectrum, negative reviews can plague your business. Sure, certain negative reviews help you better your offerings, but consistent bad reviews can impact your business massively. So, here are the etiquettes to…