App Store Optimization
Software becomes popular due to its features, customer support and steady operation. Yet, in spite of having these features, a lot of apps get wasted because of the simple reason that not many people come to know about them.
Software promotion is an important aspect in making your app successful. App search optimization is the key factors in making your app reach the potential goals. It is a modern approach to mobile marketing and to getting your app in top.
Why developers invest in ASO?
- Developers invest in ASO because it helps them reach all the potential goals in promotion. ASO improves the search positions of the software.
- With ASO, you can work on the title, logo and keywords of the app making it more visually appealing in the eyes of the customers and search store algorithms.
- ASO also helps in attracting new customers to use the application.
- ASO helps to show the difference between rival apps and also to impress the users with the new features.
- ASO also helps to make the software more recognizable. ASO creates an association of the brand with the user’s needs. For Example, summer, thirst and friends can be linked with Pepsi or Coca-Cola.
- ASO helps to increase the financial aspect of the app. Even free apps can earn money to show ads. A higher position in the APP Store aspires more people to work with you.
- ASO helps to bring a lot of organic traffic to the app page thereby increasing its popularity. This, in turn, helps to save money and time.